2008 June 25 2008
The power of blogs
The first time I heard of blogging was for over five years. I was wandering still working as a journalist in charge of promoting the jet ski championships when I saw an article in El Mundo that talked about blogging and its height. My boss at that time encouraged me to open one, but I was not interested in keeping a journal public. I could not see much sense.
I also thought that with a minimal audience, little could be done, but over time I have seen that the latter was wrong. A blog really does not need a large audience, do not need critical mass. What is needed is quality content, a new approach and connect with the right audience. The success of a blog is then to emerge as opinion leaders in a hearing that is not massive, but it is well segmented and is extremely interesting for many advertisers.
The rise of blogs is also due to the crisis of traditional journalism, the mass media. I have to say that journalists we're doing pretty badly in the issue of credibility (although in our disclaimer I must say that the business of media has in many cases only commercial vision and do not care about the product). Poor working conditions also affect much, but be that as it may, the traditional media have a crisis of credibility that are taking advantage of blogs, which are sold with truly independent, and although many are not, people thinks so.
Last week, the marketing team brought some users to not lose focus on them and for us to learn a little what level out there. Upon arrival at the topic of blogs, I was surprised to see them as a sincere conversation, face to face, something much more human and personal that you trust more. This is because bloggers respond to comments, we care, we take a personal and very important to each of our visitors.
In addition, users often have their own blogs. They themselves are sincere in your blog and think you are too. I certainly try to be the best in Banzaii.
To me the blog has helped me a lot, the scene to meet people, build community, get jobs and collaborations, allows me to experiment, to have my own project, my own media in which I express myself freely, write a little not to rust out, take some initiative ...
Anyway, that experience has been very positive and I encourage everyone to make the leap. Now I think my next project will draw something using Joomla, a free content management system very powerful, and perhaps open a new blog with another subject. Now I'll tell you ...
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