2009 Jan 13 2009
When Sony will lower the price of the PS3?
Looking through the new catalog of Media Markt I see a range of PlayStation 3 80 GB with the new controller with vibration and games Little Big Planet and Fallout 3 (For me the game of the year) for 399 euros. We talk about when PS3 will drop in price, but it seems to me as a price drop fledged masked by the addition of two sets, one of the house.

One thing is clear: Sony needs to lower the price if you do not want to lose. The question is when and the answer is soon, very soon for many reasons. Following the price cut of Xbox 360 and no more room for maneuver. There are high hopes on the horizon except Killzone 2 and PlayStation Home is not the consoles sold-waiting. To compete and be no more than the global number one PlayStation 2 on the third and last in this generation can only play and with the price.
It's funny that the big plus that brought the PS3, the blu-ray, the big selling point, has become his great burden. Wii is the big winner ( winners are not Xbox 360 and Wii Mr. Greenberg, is Wii solo ) and the Xbox, which had all the papers back to be again the big loser appears to be consolidated in second place thanks to Microsoft's financial muscle, its wide acceptance in North America and its ability to cut parts faster than their competitors. PS3 is stuck in no man's land, with games that have no direct gameplay and Wii outstrip anything like the Xbox 360. Is that they have no choice but to lower the price.
At Christmas there was no point decrease. Purchases are also going to produce and not forget that Sony loses money on every PS3 sold, then try to recover money with games. I bet that the drop will occur in late March, just at the end of the first quarter and the doors of its fiscal year end.
More reasons to think that the fall is imminent: A) The console has been going since late 2007 at this price , it is not much time to play with this variable. B) People are waiting for further falls as rain in May and what people want is, after all, what counts. C) Sony has done a great job lowering components . Though outwardly as you see, inside the machine you buy today with mine, backwards compatible with PS3, seem very little. D) Sony will present the second worst financial results in its history . Its goal is profitability, but if its leaders are a little smart will not lead to the urgent short-term and see the need to increase sales now to avoid being last. Wii has had an excellent December, Xbox has increased its sales by 19% and PS3 has fallen around 10%. Something must be done gentlemen! E) We are in an acute economic crisis, with consequences as yet undiscovered and not let the oven to 400 euros as well.
My conclusion is that it will drop at the end of March. Gamble of all I would say around 26 or 27. You see I'm not like a typical football player, who does not get wet or hot tub
¿Will Succeed?
Update: I encourage you to take a look at Joystiq, which sums up the disastrous 2008 that Sony has.
Update 2: I was just in the center and there is an offer Game PlayStation 3 plus 2 blu-ray movies for 356 euros. As you see, is another price drop, but has not been officially announced via press release. Will be true what I heard about a month ago that sales were going very badly and after Christmas would not be forced to lower prices.











