2010 February 22 2010
The marketing dilemma game
During my career in video games that I have had to deal with a few marketing managers, product managers and other people defending bad life totally different positions as to promote their games.
Some think that good games sell themselves and prefer to promote the "less good" (because for them there bad game) and others, to be really good to push it all to market forces and the "mediocrity" according quality.
Those who think that video games sell themselves good not lift a finger to promote consecrated sagas. They know they have already assured his audience that the new product features will work on the creation of expectations. They will not fight for the product magazine cover or have a special, not necessary, users are already familiar with the game and will flock to buy and journalists interested in it and doing nothing. To these they propose any action, look at you as if you were not worthy of the game and you try to "sneak" the mediocrity of the day. They believe that marketing is worth, the one that really has merit, is selling trash, garbage which a super-duper top of the sales. As they see that a game has reviews of 9 or more believe that they are virtually all the "fish" sold, is a breeze and invest their time in making it more difficult to sell.
Then there are those who think that good games should be given a marketing worthy of them. Not enough that the game is amazing, you have to communicate, market and scream out as loud its benefits. They turn in his great game, do not rest on our laurels. Do not try to exalt reason over other video game not worth the grief. The fact that a series sold well so far does not ensure that the next installment will do the same again.
What is the good way to focus the portfolio of video games? From the user point of view is clear, you have to push it really worth it and the rest is fraud, but from the point of view that needs to get to sales target, the thing is not so clear ...
I my opinion I have of course, but this time I will tell you in the comments if the article generates some 
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I think that as a marketing pure and simple, the one with casting a top10 Truñó a pearl has done. Sure, that's always watching it from the point of view of the company, from the user perspective changes 180 º xD.
That game is enshrined, see for example the FF series, it should not be an argument for not promoting it. Anyway ... I certainly do not devote myself to the ball xD marketing.
I agree with you that the marketing "good" is the one with mediocre cast, the end of the day is your goal. As a player it hurts and I consider unethical, but I understand its purpose, not living in a fantasy world. But good marketing on a good game I think it manages to create masterpieces.
Every time I read an article in feed him despite being "cut" I'm glad, because the header of the blog means a lot to me. Assassins Creed was my encounter with the consoles, a game round (review mine), and without their marketing, i would have gone totally unnoticed by me.
Regards
My opinion is this: Under no circumstances should guard down with the game quality. It is true that a good game by itself is capable of generating hype, but with good original marketing make some noise you can sell many more units to satisfied users. And I speak of many units.
You can consider yourself a crack if schools "mediocre", but if you do it with exaggerated marketing, you've scored a goal but in the end you will lose the match. In any case in these games we're talking about a few thousand games and the good, much larger amounts.
In my opinion is good for everyone to focus on the good and not so much on the rest.
I really liked your site! I will stop by more often.
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I leave mine to visit me
http://www.qjuegas.com
When marketing any product (not just a video game) includes many variables and conflicting interests: Competition, quality of product, target market, interest of the company, etc etc ... It's hard to pigeonhole those responsible for marketing one of the two 'profiles' described by George (which incidentally, are well defined).
In my opinion, the most important in promoting a game, and that all depend on the strategies being implemented, is to establish the goal. When created, or even while developing a game you know if it will be the next Halo / WoW / Tekken / FF or at least have an idea of the success that this will-of course if we talk about the proper background study mkt and testing.
When not carried out in this way, and is intended to enhance a game mediocre, delay or generating too much expectation, there may be a rebound effect that generates an initial sales boom, but then get to have losses.
In other cases, companies simply do not invest in the necessary support for their games localization, talking about online ... compare WoW with the new Aion. While Blizzard has worked to create a service customer care, although older game Aion, NCSoft does not take into account a very large market and very 'easy' to meet, such as the Spanish market . That is why many former players have returned because they have not found what you promised the game or just have run into a wall that discourages them to continue playing.
They come two new MMORPGs: Tera and Star Wars: The Old Republic. Both promise much, but it is not only the game itself that satisfies a gamer ... but an experience.
Today companies are more concerned with inflating his bank account by providing a customer experience and that is where I think it's wrong.
Finally, it is my humble opinion an antique item that caught my attention XD
PD. I if I devote to Mkt game, in fact I'm looking for something in this sector.
So complicated is the issue, there is enough lobby in the sector.