2007 February 14 2007
In-game advertising and advergaming
Lately the market is somewhat revolutionized with the issue of advertising in video games. The latest news tells us that Google would be interested in an in-game advertising company called Adscape Media. Microsoft, meanwhile, since the company bought Massive for some time, so have some advantage. It is clear that great games are in uncharted terrain and potentially beneficial to their coffers.
My opinion on advertising within video games is that it is effective, if used well, and can be very dangerous for the industry and users. Let me explain. It is effective if implemented well, so it is somewhat repetitive, but not get bored, if well integrated into the game and the user can stop it if it takes over the screen (as in NBA 2K7, when Toyota sponsors repetition of a major counterattack). Such advertising is well integrated, not intrusive and the content makes sense and marry the whole (such as billboards a football field) is well in my opinion.
It is dangerous for the industry because advertisers are demanding, like out of the script, getting more and more with the same money, get more performance, and this means intrusion, going beyond reasonable limits for users. It is also dangerous for the user because the risk of advertising dollars swell the coffers of the companies without that note in income retail price is great. You also run the risk of enjoying lower quality games with intrusive advertising. Others will wonder why they have to endure advertising when they pay 60 euros for a game, which is something.
In short, if advertising means lower prices, for my sake, provided they do not bother me in the gameplay.
On the other side is advertising several icons that make video games like Lara Croft or Sam Fisher, a variety of products and services. I have nothing against Fisher announced that gum on television, frankly, do not I like a myth or anything.
And then there's that include spyware in their games, systems that scan the contents of your hard drive and send the information to their machines in order to send you advertising to match your tastes. This is totally illegal. It seems that some of the big game companies have used it and is totally reprehensible from the standpoint of morality, not only from legal.
I believe that advergaming is rather the practice of using games to publicize a product or service. In this sense it is equivalent to putting advertising in a game or video game, rather it is to make a game expressly and exclusively for promoting something. On the Internet there are many games like that, but there are also conventional games this spirit, as Ford Racing, for example, where one can compete with cars of that brand.
For me, this is the year of advergaming. There are already many companies that handle flash-games, shockwave and java to advertise. In addition to endow their brand interesting content sites, valuable, fun and engaging for the audience. Prices do not know, but I will not be very expensive. See if someone Ompet, with whom I have spoken on occasion, or of Exelweiss, with whom I have not had the pleasure of dealing personally, but through Carlos Blanco, we illustrate. Thank you!
- Source: article on GameSpot .
- News in Ojobuscador .
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Nothing Jorge, when you want here we are.
Do not know if this will be the year of the explosion but little by little singing thing. The publishing houses are still reluctant to use this excellent advertising tool.
for more information jvpons [at.] exelweiss.con
a greeting ...
To me, this is your year
As you say is an excellent marketing tool and sooner or later will be generalized. Contents are very interesting for a lot of corporate sites do not attract any. The games also are directed not only to target young, but there are many mature people playing around, especially females, to casual games.
Regards, J