2009 Jan 13 2009

When Sony will lower the price of the PS3?

Looking through the new catalog of Media Markt I see a range of PlayStation 3 80 GB with the new controller with vibration and games Little Big Planet and Fallout 3 (For me the game of the year) for 399 euros. We talk about when PS3 will drop in price, but it seems to me as a price drop fledged masked by the addition of two sets, one of the house.

mediamarkt

One thing is clear: Sony needs to lower the price if you do not want to lose. The question is when and the answer is soon, very soon for many reasons. Following the price cut of Xbox 360 and no more room for maneuver. There are high hopes on the horizon except Killzone 2 and PlayStation Home is not the consoles sold-waiting. To compete and be no more than the global number one PlayStation 2 on the third and last in this generation can only play and with the price.
It's funny that the big plus that brought the PS3, the blu-ray, the big selling point, has become his great burden. Wii is the big winner ( winners are not Xbox 360 and Wii Mr. Greenberg, is Wii solo ) and the Xbox, which had all the papers back to be again the big loser appears to be consolidated in second place thanks to Microsoft's financial muscle, its wide acceptance in North America and its ability to cut parts faster than their competitors. PS3 is stuck in no man's land, with games that have no direct gameplay and Wii outstrip anything like the Xbox 360. Is that they have no choice but to lower the price.

At Christmas there was no point decrease. Purchases are also going to produce and not forget that Sony loses money on every PS3 sold, then try to recover money with games. I bet that the drop will occur in late March, just at the end of the first quarter and the doors of its fiscal year end.
More reasons to think that the fall is imminent: A) The console has been going since late 2007 at this price , it is not much time to play with this variable. B) People are waiting for further falls as rain in May and what people want is, after all, what counts. C) Sony has done a great job lowering components . Though outwardly as you see, inside the machine you buy today with mine, backwards compatible with PS3, seem very little. D) Sony will present the second worst financial results in its history . Its goal is profitability, but if its leaders are a little smart will not lead to the urgent short-term and see the need to increase sales now to avoid being last. Wii has had an excellent December, Xbox has increased its sales by 19% and PS3 has fallen around 10%. Something must be done gentlemen! E) We are in an acute economic crisis, with consequences as yet undiscovered and not let the oven to 400 euros as well.
My conclusion is that it will drop at the end of March. Gamble of all I would say around 26 or 27. You see I'm not like a typical football player, who does not get wet or hot tub :-) ¿Will Succeed?

Update: I encourage you to take a look at Joystiq, which sums up the disastrous 2008 that Sony has.

Update 2: I was just in the center and there is an offer Game PlayStation 3 plus 2 blu-ray movies for 356 euros. As you see, is another price drop, but has not been officially announced via press release. Will be true what I heard about a month ago that sales were going very badly and after Christmas would not be forced to lower prices.

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9 comments

9 comments on "When Sony will lower the price of the PS3?"

  1. Manuel Mora on 14 Jan 2009 at 7:56

    They add more components to the packs but they still make sales. It is a worrying situation for Sony and it seems that the price of manufacturing the console does not let you play a lot with the price.

    400 euros so far still lick it and having a competition with a price so low in comparison and so great a similarity in the games.

  2. Xavier on 14 Jan 2009 at 9:34

    We should also bear in mind that we are marginalized in Spain / Europe in general.

    Looking 80G PS3 prices in different countries on same page reference (Amazon):

    In the U.S.: $ 399.99 -> 299 €
    In the UK: £ 279.99 -> 307 €
    In Germany: € 399.95

    Clearly it takes a price cut in Europe.

    It is also true that it is the same pack, but surely more people would buy the PS3 if sold at 299 € and a single command and a single game.

  3. George on 14 Jan 2009 at 10:08

    @ Manuel, realize that Sony should be paying Atari figure to be around him 30 euros for each sold in pack Fallout. Do not discount it, but at least you have the game of the year. The Little Big Planet is different because it is a home game.
    @ Javier, you're absolutely right. And then if you buy over other territory has regional blocks ... Totally agree with that 299 euros would be a good price to meet the 2009 with some hope of beating Xbox.

  4. jose on February 7, 2009 at 11:18

    A price reduction would not be bad for sales of the console.

  5. Jose on February 22, 2009 at 5:20

    resent wow I find that the ps3 is so expensive here in peru that s/.1000 rounds near here in peru soles and the dollar is worth 3.30 soles plus more than 300 dollars here do not want to sell at least a thousand suns in peru too for a console so here change the PS by the other consoles like Xbox and Wii are cheaper than

  6. George on February 25, 2009 at 15:42

    Now come the dates in which I predicted that Nostradamus, the PS3 will drop in price. Analysts noted for there star like gurus, Patcher and company, and are now stepping back and saying that the drop will be in April. We will see ... :-)

  7. [...] From Sony. If so (I say it is pretty safe) would be big news, but also make it the 26 or March 27, would already be the best, since these are the dates for which apos .... If I'm going to get hit happier than Michael Patcher with an Xbox [...]

  8. corsack on 21 May 2009 at 17:51

    equivocasteis you all ... and we're done in May and continues on 399 console lerus jajaj not win shit x d ps3 games that all or a large majority come out to see if they sell something on pc

  9. Save the June 12, 2009 at 21:42

    The PS 3 is coming out from just 360 euros with 4 pack Are they:
    ps3 with little big planet are all the pack of 80 gb, ps3 gta 4 and the club mindig, gt 5 proleget with killzone.Todos motorestormy the last with the pack are included dualshock control 3.Si want to know but my father works with Sony ami agregadme barcelona msn @ hotmail.com nano.adra SOON ...

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